Kalurahan Ngeposari

Facilitated by the Mercu Buana Yogyakarta University KKN PPM (Collage Community Service Program), UMKM (middle and micro small business) entrepreneurs in Ngaglik sub-district study  financial accounting business and the effect of branding toward  digital marketing.

15 August 2023, Ngaglik sub-district – KKN (Collage Community Service Program) of Mercu Buana Yogyakarta University enthusiastically held  a workshop related to the effect of branding to digital marketing and financial accounting business. This workshop was held in order to gain a deep understanding on  how strong the effect of branding is to support the effective strategy of digital marketing, and also how important is appropriate financial accounting management in the digital era.

There were more than 20 audience members from UMKM (middle and micro small business) entrepreneurs in Ngaglik sub-district. The audience was given a chance to explore how strong branding concepts can affect business image, also on how this branding can be applied in modern digital marketing strategy and financial business accounting efficiently.

The Three main speakers in this event were:  Maria who brought a material related on how important it is to build a strong brand identity and the consistency of creating reliance and a good relationship in a society. Meanwhile, Feliana shared knowledge related to utilization of appropriate digital marketing techniques in order to achieve the marketing target, also the effect of branding to digital marketing. Furthermore, Getrin  brought material related to the crucial of financial accounting to manage the allowance and fund. All of them came from the KKN Team itself.